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New Age Marketing for Businesses

-Published by Kaustubh Mahajan (updated March 30th 2018)

Ever wondered how to find customers sitting in your office without going on the field, yes it is possible and over 84% large enterprises are already using this technique in some form. I am not going to tell you any rocket science here, I’m talking all about social media marketing for businesses.

We all have experienced the transition happened after Reliance Jio launch and its impact on social media users can be seen in the below figure.Now, India has the highest number of Facebook users (Which is the biggest social media platform in the world).

Why is that figure important? Now you can reach almost every prospected customer of yours from social media platforms. Large Enterprises are already leveraging it, but the best part is some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing.

I have seen many entrepreneurs and small business owners having different opinions about social media marketing but a lack of understanding on how to achieve those results. Here are some benefits that you get after using social media management:

1. Increased brand Recognition

Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

2. Improved Brand Loyalty

Companies can take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. A recent study published by Convince&Convert found that 53% of Americans who follow brands in social media are more loyal to those brands

3. Richer Customer Experience

Social media, at its core, is a communication channel like email or phone calls. Social media provides an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.

4. Higher Conversion Rates

Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.

5. ROI on Social Media is unbeatable

How can you argue with that? You can start with handling your own social media management, then be running a campaign is as cheap as it gets. If you hire a social media management or online marketing agency (like us), it will cost around INR 7,000-INR 30,000 per month, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online marketing agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your digital PR presence.In a nut shell, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start.

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